June 13 2023 (SINGAPORE) – CHARLES & KEITH, the go-to label for footwear, handbags and accessories, confirms that circular fashion never goes out of style, with the launch of “RE-Purpose,” an online resale program that allows customers to resell gently-worn items for CHARLES & KEITH shopping credit. “RE-Purpose” is powered by thredUP’s Resale-as-a-Service® (RaaS®), which enables the world's leading fashion brands and retailers to deliver customizable, scalable resale experiences to their customers.

Customers in the U.S. can now earn CHARLES & KEITH shopping credit for sending in gently-worn items. To participate, customers can generate a prepaid shipping label from charleskeith.thredup.com, fill any shippable box or bag with apparel, shoes, and accessories from any brand in their closet, and ship it to thredUP for free. For items that sell on thredUP, customers receive CHARLES & KEITH credit that can be used both online and in-store.

One of CHARLES & KEITH's core values is ‘We Drive Purpose,’ which aims to foster environmental responsibility to support progress for a better world. “REPurpose” is one of the new campaigns the brand has initiated on its e-commerce site in recent months, in effort to extend its eco-conscious journey. On World Clean Up Day, CHARLES & KEITH collaborated with Plastic Bank to introduce an impact program where every sales transaction on CHARLESKEITH.COM will see the brand prevent five plastic bottles from entering the ocean.

“We are thrilled to partner with thredUP and offer a takeback program to our U.S. customers. The U.S. is a key emerging market for CHARLES & KEITH, and “RE-Purpose” is a great way to explore how we can add value to our customer experience and play our part in the circular fashion economy,“ said Kelvin Wong, Head of Sustainability at CHARLES & KEITH. “This includes being committed to making better choices, and minimising our impact and waste across our business.”

Discover “RE-Purpose” at charleskeith.thredup.com. To learn more about thredUP's RaaS, visit raas.thredup.com.

About CHARLES & KEITH

Fashion label CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few.

About thredUP

thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With thredUP's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. thredUP has processed over 137 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.