“2009
“I started thredUP back in 2009 after staring at a closet full of clothes that I never wore. I knew there was value locked up in those clothes and I knew I wasn’t the only one. Looking back on that moment, I certainly didn’t appreciate how that insight could eventually upend how we look at innovation in retail, the apparel industry, and our environment.”
– James Reinhart, thredUP Co-founder and CEO”
“2010
thredUP expands its market by introducing kids with the tagline, “Clothes don’t grow, kids do.””
“2011
thredUP introduces the Clean Out Kit, which makes selling as easy as filling a bag. thredUP begins to unlock a massive supply of quality clothes from consumers’ closets.”
“2012
thredUP opens its first manual distribution center and begins to increase our daily processing capacity.”
“2013
thredUP expands beyond kids clothing by launching resale for women. The women’s business quickly surpasses the kids.
”
“2014
thredUP expands to include designer fashion with curated pieces from high-end brands.
”
“2015
thredUP opens its first distribution center with automation in Mechanicsburg, PA.
”
“2016
thredUP opens an office in Kiev, Ukraine for a team of engineers and data scientists.
”
“2017
Pop-up retail shops open in Texas and California, allowing thrifters to experience thredUP in real life.”
“thredUP launches Shop Her Closet, where fans get access to the coveted wardrobes of their favorite celebrities and influencers, and all the proceeds go to charity.
”
“thredUP launches Goody Boxes, giving customers a wardrobe upgrade with zero work: 10 items for a $10 deposit, converting a generation of secondhand skeptics to thrift shoppers.
”
“2018
thredUP writes an open letter challenging Burberry to do better after news broke that they burned over $37 million in excess inventory in one year.
”
“thredUP launches Resale-as-a-Service (RAAS), allowing brands to plug into its resale engine to deliver thrift experiences to their customers.
”
“thredUP launches the Circular Fashion Fund
501(c)(3) to support small business and fashion pioneers who are committed to progressing a sustainable fashion future.
”
“2019
Secondhand gets further destigmatized when celebrities like Olivia Wilde, Lena Dunham, and Jonathan Van Ness partner with thredUP to combat textile waste.
”
“After 9 years in San Francisco, HQ moves into a historic building in Oakland, CA that reflects its ethos of reuse. All design elements are secondhand, vintage, reused, or repurposed.
”
“thredUP replaces paper mailers with recycled poly mailers that are 100% recyclable and 100% reusable.
”
“2020
thredUP launches the Fashion Footprint Calculator to help consumers understand how their fashion habits contribute to climate change.
”
“thredUP launches a secondhand shop on Walmart.com, bringing thrift to the masses.
”
“thredUP opens a new distribution center in Atlanta, GA.
”
“thredUP launches a rebrand that reflects the shift to thrift and celebrates the growing momentum of secondhand.
”
“thredUP partners with fashion icon Christian Siriano to launch the first universal thrift logo for used clothes, signaling secondhand pride and the desire to #ThriftLoudly.
”
“2021
thredUP has processed 100 million items and displaced a total of 1 billion lbs of CO2e. Consumers have also saved a total of $3.3B off estimated retail price!
”
“Thrifted looks from thredUP walk the runway at New York Fashion Week, signifying an industry shift toward a more sustainable future for fashion.”
Follow along on the next chapter of our journey!