thredUP’s ‘Goody Boxes’ Serve Those Who Love a Bargain, but Hate the Hunt
Finding a great deal can be exhausting. Whether it’s digging through racks at T.J. Maxx or your local thrift shop — 60% Bargain Hunters report that discount shopping is too much work. Enter thredUP Goody Boxes, a ‘try-before-you-buy’ service that eliminates the rack-digging of discount shopping, and brings the value of secondhand to your couch.
Beta results of thredUP Goody Boxes: During one month beta period 28,000 shoppers joined the Goody Boxes waitlist. thredUP has seen a strong “keeper” rate— with 65% of beta customers keeping two or more items, and those customers keeping 4 items on average. Goody Boxes shoppers are spending 30% more than the typical thredUP customer, and the program is attracting new audiences to the brand — as 30% of Goody Box beta customers were brand-new to thredUP.
Tech that Eliminates the Hunt—To Bring Thrift to the Masses
Following expansions into retail stores and luxury goods, ‘Goody Boxes’ are yet another stop on thredUP’s mission to convert new waves of secondhand shoppers — eliminating hurdles to try ‘used’, turning skeptics into loyalists and making online thrift a mainstream consumer choice. To date, nearly 20 million women have joined thredUP, and over 70% of customers were first-timers to thrift.
“thredUP Goody Boxes eliminate the main pain-point of discount shopping — digging through racks. We’re blown away that so many thrift newbies have already signed-up to try the service and we can’t wait to show them the value of secondhand.” — James Reinhart, thredUP CEO & Founder
65% of women cite ‘too much work,’ or ‘overwhelm’ as reasons they’ve never tried thrift shopping. Nearly 40% of 18–44 year olds say they would try buying secondhand if someone picked out the clothes.*
Personalization on the Fly — Powered by Rack Digging Robots
With data from over 50 million shoppers, thredUP uses machine learning algorithms to match customers with items they might like — both for e-commerce, and now for Goody Boxes. Here’s how it works:
Treasure Hunting algorithms scan 35,000 brands and over 2 million unique items to personalize each box. thredUP’s inventory changes hourly, so these algorithms work on the fly to match customers with new arrivals they might like.
One of thredUP’s stylists will review the box for accuracy, and incorporate any notes from the customer style quiz. To receive the box, customers pay $20 to cover shipping and the Treasure Hunting fee.
Boxes arrive approximately 15 items from top brands at up to 80% off retail prices. Customers keep what they like, and return what they don’t want using a complimentary return shipping label. The $20 fee applies towards any purchase.
The Future of Personal Shopping: What would traditionally take a stylist an hour, takes under 10 minutes with the help of Treasure Hunting algorithms.
All the Brands You Love — Unrivaled Value & Variety from Your Couch
While inspired by the convenience of other styling services, thredUP’s research uncovered that many shoppers find existing box services to offer poor quality clothing or generic styles.
The average box is filled with 15 one-of-a-kind brand-name goodies worth $700 — $1,200 in retail value, at up to 90% off. Customers pay only for what they keep.
thredUP Goody Boxes offer the same brands as box-styling alternatives — plus dozens of thousands more — at a fraction of the cost. Customers are able to designate their brand tiers — from GAP to Gucci, from Banana to Badgley and beyond. They can also request a box type — from a “fancy box” filled with luxury goods, to “work wear” — style, size and more.
Attracting the Weary Discount Shopper
In thredUP’s recent “Deal-Hunters” survey, the company found that most consumers dislike bargain hunting, and Goody Boxes appeal to those who love the bargain, but hate the hunt.
Appealing to ‘Off-Price’ Shoppers: 50% of thredUP customers said their secondhand purchase replaced something they would have bought at T.J.Maxx or Marshalls.
“When you google ‘deal seeker’ you’ll find images of happy women, joyfully scanning shelves or proudly carrying their ‘winnings.’ What you won’t see are the exhausted and stressed faces of real women who love a good deal, but don’t enjoy the hunt at all. That’s who we are reaching with thredUP Goody Boxes.” — Jenna Bray, thredUP’s Head of Brand.
*Results of thredUP’s ‘Deal-Hunters’ Survey of Female Discount Shoppers
59% believe that “to find a great deal you need to do a lot of work”
53% find digging through discount racks to be “overwhelming” or “stressful”
65% cite “too much work,” “overwhelming” and “stressful” as reasons they’ve never tried thrift shopping
37% of 18–44 year olds would try thrift if someone shopped for them
23% of 18–44 year olds would shop T.J. Maxx more often if someone shopped for them
Goody Box—Screenshots
Goody Box—Lifestyle
About thredUP: thredUP is the largest online thrift store where millions of women refresh their closets. The company pioneered the ‘Clean Out Bag,’ the most convenient way to sell clothing, and leads resale industry insights with its Annual Resale Report. thredUP resells clothing from more than 35,000 brands for up to 90% off the original retail value, and most recently has expanded to retail stores and luxury goods. Headquartered in downtown San Francisco and backed by world-class investors, thredUP is reinventing the secondhand clothing industry and inspiring a new generation of consumers to think secondhand first.