thredUP and Christian Siriano Launch the First Universal Symbol for Used Clothing
Thrift was an invisible trend. Until now. The ‘Thrift Logo’ lets consumers tell the world when they are wearing secondhand, promoting a more sustainable future for fashion.
The Thrift Industry just got its first logo.
Online thrifting destination, thredUP and fashion designer, Christian Siriano today unveiled the ‘Thrift Logo,’ the first universal symbol for secondhand clothing. With the Thrift Logo, every secondhand garment becomes a chance to stand for sustainability and inspire others to thrift, extending the life of clothes and fighting fashion waste.
To celebrate the logo launch, thredUP converted the symbol into an iron-on patch made from 100% recycled textiles, which will be made available to consumers and resellers.
Consumers can receive the patch for free with any item they buy on thredUP.com this week. The patch can also be purchased standalone for $5 (shipping included) in a variety of styles and sizes. Lastly consumers can shop the ‘Logo Launch Collection,’ which includes hundreds of secondhand items from thredUP’s inventory with the patch pre-applied by stylists. Visit thredUP.com/logo for details.
Apparel Resellers, like resale sites and thrift stores, can order patches at thriftlogo@thredup.com to embrace the logo as their own and distribute it to their customers.
“Thrifting says a lot about your values. I designed the Thrift Logo with thredUP so those values can be shared.
I hope this logo inspires people to extend the life of their clothes and gives the sustainable fashion movement a louder voice to grow. ” — Christian Siriano“The fact that an iconic fashion designer is actively supporting secondhand says something about the future of fashion. We believe collaboration is the key to creating a more sustainable future and we hope this partnership inspires other designers, retailers and resellers to work together toward this common goal.”
— James Reinhart, thredUP CEO and Co-Founder
About the Symbol: A Universal Logo with Nods to Circular Fashion.
The logo is an evolution of the classic hanger icon, bringing in symbols of reuse to represent thrift’s power to keep clothing in circulation. The design is meant to signal a contrast between the fashion industry’s traditional model of ‘make, use, dispose,’ and the infinite loop of circular fashion. Much like the iconic recycling symbol, the Thrift Logo is designed to be universal and brand agnostic.
“We invite consumers to put the logo on any of their thrifted clothes, and we invite other resellers to embrace this logo as their own. It doesn’t matter where you shop.
It matters that you wear used clothing proudly to inspire others to toss less and thrift more. That’s how we’ll collectively create a more sustainable future for fashion.” — Erin Wallace, thredUP VP of Marketing
About the Movement: Why Thrifters Wanted a ‘Nike Swoosh for Secondhand.’
Once stigmatized, thrift is now celebrated as an environmentally friendly way to get dressed, with 2 in 3 consumers saying they are proud to wear used clothes. Thrifters wanted to share their sustainable choice with the world, but before today, had no way to do so. There was no logo or identifier that revealed “this item is secondhand.”
thredUP and Christian Siriano’s Thrift Logo lets consumers make their secondhand purchases known. The Thrift Logo empowers a new generation of proud thrifters to wear sustainability on their sleeves, broadcast their values and inspire others to embrace reuse. It empowers them to thrift loudly to champion the fight on fashion waste.
“I was excited to partner with thredUP because I believe in their mission. Clothes should be shared and passed on, not thrown away, and together we’re making fashion more circular.” — Christian Siriano
About the Impact: More Thrifters, Less Waste.
Consumers are becoming increasingly aware of the global fashion crisis categorized by harmful overproduction, and wasteful underutilization. Thrifting helps fight fashion waste by displacing the need for new clothing production and diverting items from landfills. thredUP, for example, has processed over 100 million unique secondhand items to date, displacing an estimated 888 million pounds of CO2 emissions. With the Thrift Logo, thredUP and Christian Siriano are giving a rising wave of conscious consumers the tools to advocate for thrift and promote a less wasteful lifestyle.
About thredUP: In 2009 thredUP set out to make used clothes the new normal and create a more sustainable future for fashion. The company designed a modern resale experience that took the work and risk out of thrift, and converted a generation of secondhand skeptics to fans. Sellers send clothes directly to thredUP by the bagful, and buyers shop quality-checked items from over 35,000 brands at steep discounts. To power this marketplace, thredUP built an infrastructure that has processed 100 million unique secondhand items via proprietary technology, data and logistics. thredUP most recently expanded its platform with Resale-as-a-Service (RaaS) to power resale for brands and retailers. As a circular fashion pioneer, thredUP is reducing fashion’s impact on the planet and unlocking economic value for consumers and brands alike.
About Christian Siriano: Christian Siriano, Maryland-born CFDA designer, launched his eponymous collection in 2008 following his studies in London under Vivienne Westwood and Alexander McQueen. The Christian Siriano collection is now shown each season at New York Fashion Week, and presented in New York and Paris to retailers. Most recently he’s dressed former FLOTUS Michelle Obama, soon to be FLOTUS Jill Biden, Angelina Jolie, Ariana Grande, Laurie Metcalf, Julianne Moore, Lady Gaga, Tiffany Haddish, Lena Dunham, Cardi B, Lea Michele, Amy Adams, Kelly Clarkson, Scarlett Johansson and Helen Hunt to name but a few. Dubbed “the new king of old-school glamour” by Elle, his designs have appeared in countless editorials and have been worn by the world’s leading ladies and remain a red carpet favorite. In April 2018, Christian was named among Time’s 100 Most Influential People in the World for being a pioneer in body positivity and runway diversity in the fashion industry. He returned to Bravo’s Project Runway in the role of mentor in early 2019.
