July 9, 2025 (Oakland, Calif. and Rio de Janeiro, Brazil) – FARM Rio, a global fashion and lifestyle brand from Rio de Janeiro, Brazil, today announced a Clean Out resale program that allows customers to resell gently-worn items for FARM Rio shopping credit. The program is powered by ThredUp’s Resale-as-a-Service® (RaaS®), which enables the world's leading fashion brands and retailers to deliver customizable, scalable resale experiences to their customers. FARM Rio joins more than 50 other brands offering resale programs through RaaS, including J.Crew, Tommy Hilfiger, and Madewell.
Through the new program, customers can earn FARM Rio shopping credit for sending in gently-worn items. To participate, customers can generate a prepaid shipping label from farmrio.thredup.com fill any shippable box or bag with apparel, shoes, and accessories from any brand in their closet, and ship it to ThredUp for free. For items that sell on ThredUp, customers receive FARM Rio credit that can be used both online and in-store.
For more information, please visit farmrio.thredup.com. To learn more about ThredUp's RaaS, visit raas.thredup.com.
About FARM Rio
We're FARM Rio, a group of creatives from Rio de Janeiro, Brasil, who believe in the existence of happiness. More than a brand, we've been creating enlightened cultural movements since 1997. We embody the liveliness of a nature-infused and culturally rich lifestyle, coloring the world one print at a time.
About ThredUp
ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers enjoy ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers enjoy shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems, and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 200 million unique secondhand items from 60,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.