thredUP Partners with 'Barbie' Costume Designer Jacqueline Durran to Help Consumers Get The Look of the Summer Sustainably

The #Barbiecore Dream Shop lets consumers get styled by Barbie’s costume designer and shop thousands of hot pink picks on thredUP.

July 19, 2023 – Academy award-winning costume designer Jacqueline Durran is partnering with thredUP, one of the world's largest online resale platforms, to launch an exclusive shopping experience that makes it easy for #Barbiecore fans to shop Jacqueline’s vision sustainably.

While Barbie’s iconic style has been around for decades, the aesthetic reached entirely new heights this year, thanks to Jacqueline’s outfit creations for the big screen. The trend has subsequently sparked a surge in fast fashion curations over the past year. Together, thredUP and Jacqueline are providing consumers with a more sustainable way to participate in this summer’s hottest trend.

Starting Friday July 21, consumers will be able to shop nearly 300 thrifted items that were hand-selected by the creator of the #Barbiecore look. From belts and bags to tops and dresses, Jacqueline went thrifting on thredUP to build a custom curation that represents her dreamland aesthetic.

“As a former vintage seller and designer known for period pieces, I’m passionate about reimagining the old and turning it into something entirely new. That’s why I am so excited to bring my fans a 100% secondhand #Barbiecore collection with thredUP. I had no idea my styles would blow up as much as they have in the past year, and it’s amazing to see how resale platforms like thredUP offer countless options that match my aesthetic. I can’t wait for shoppers to get their hands on my thrifted picks, and I hope this shop inspires them to experiment with the trend sustainably!” - Jacqueline Durran, Barbie Costume Designer

“At thredUP, we’re huge fans of Jacqueline’s iconic looks, and we’re thrilled to offer an experience that you can only get on thredUP this summer - a #Barbiecore curation built entirely by Jacqueline herself! As trend and “core” cycles get faster each year, it’s becoming second nature for consumers to turn to fast fashion to get the look of the moment. We hope our #Barbiecore Dream Shop inspires fans everywhere to be mindful of how they participate in the latest trends without missing out on the fun.” - Erin Wallace, VP of Marketing, thredUP

Introducing the #Barbiecore Dream Shop

Starting July 21, shoppers can visit the #Barbiecore Dream Shop to thrift nearly 300 unique items that Jacqueline hand-selected for her #Barbiecore shop. Prices range from $8.99 to nearly $500, with brands from J.Crew and Kate Spade to Gucci and Chanel.

In addition to Jacqueline’s 275+ items, thrifters can shop more #Barbiecore styles using thredUP’s Shop Similar feature, which uses AI to offer thousands of close matches within thredUP’s vast inventory.

#Barbiecore is the Latest Trend Driving Single-Use, Disposable Fashion

From social media to IRL, #Barbiecore has held its position as a top trend for more than a year - a feat during a time in which trend cycles are only speeding up. In fact, #Barbiecore has amassed nearly 500M views on TikTok alone. From neon rollerblading outfits to A-line gingham dresses, people around the globe are shopping for the colors and silhouettes that are emblematic of Jacqueline’s iconic creations.

Choosing Used is a Powerful Solution to Fashion's Wastefulness

60% of fast fashion items are produced and thrown out in the same year.* One of the best ways we can reduce this waste and power a more sustainable future for fashion is to keep clothing in use and out of landfills.

Shopping secondhand for a trend instead of buying new avoids the carbon, waste, and water footprints generated from producing new garments. In fact, buying – and wearing – secondhand clothes instead of new reduces carbon emissions by an average of 25%.

thredUP data indicates the interest in #Barbiecore within the resale market is on the rise. In fact, searches for “Barbiecore” increased by 138% after the movie trailer came out in April, compared to the week prior.

Thrift Like A Pro - Here’s How Jacqueline Builds a Head-to-Toe #Barbiecore Look:

Dress for the occasion: “Nailing a successful #Barbiecore look is all about ensuring your outfit is fit for the occasion. Although a #Barbicore outfit feels feminine and carefree, it’s always purposeful and matches whatever activity she is participating in on a given day. In other words, your outfit needs to be intentional from head to toe! Don’t forget a single detail.”
It’s all about the accessories: “Chanel always said, “When putting on accessories, take off the last thing you put on.” When it comes to #Barbiecore, the opposite is true. When you think your outfit is complete, add one more accessory! A pair of heels, chunky sunglasses, or a scarf can take your #Barbiecore outfit to the next level.”
Think pink; no black: “A #Barbiecore outfit is always in a light, bright, carefree color palette. If pink is not your color, don’t fret. A #Barbiecore outfit can be blue, yellow, or any other hue that evokes warmth, positivity, and beachy energy.”

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About thredUP:

thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With thredUP's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. thredUP has processed over 137 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.