thredUP Purge Surge: Holiday Shopping Edition
Thrift stores clean up around the holidays: thredUP receives 200K brand-new items with tags still attached around the holidays. Specifically in January, thredUP sees a surge of 34% more new-with-tags items.
Jeans drive Black Friday remorse: Denim from Express, True Religion and J.Crew rank highest for “regretted” Black Friday impulse buys — with up to 2.5X more new-with-tags items sent to thredUP in December.
North Face Fleeces are the #1 Most Purged Gift: thredUP receives 80% more new-with-tags North Face Fleeces in January (post-holiday).
The Kardashians Drive Buyers Remorse: Clothing from the Kardashian Kollection are among the most “regretted” purchases — with 26% of items sent to thredUP unworn, with tags still attached. Also on the high regret list: Kate Hudson’s Fabletics and Eva Mendes’ line with NY&Co.
Everlane makes the best gift: Clothing from Everlane is the least “regretted” purchase — with less than 1% of items returned to thredUP with tags attached. If you buy it, they’ll wear it!
Trendy Styles Make Bad Gifts: Styles like “Cold Shoulder” or “Metallic” are most likely to be sent to thredUP unworn, with tags attached. Traditional styles are more likely to be worn and enjoyed!
The Urge to Purge Start Before Christmas: Requests for thredUP Clean Out kits spike the week before Christmas, and items received starts surging in January.
Thrifting is now Easier than Returning: 38% surveyed say they sent unwanted gifts to thrift stores because it’s more convenient than returning.