Kate Spade New York Launches “Pre-Loved,” a Resale Program Enabled by thredUP’s Resale-as-a-Service®
In recognition of the brand’s 30th anniversary and its continued goal to build a more circular future, kate spade new york introduces an online resale shop and take-back program for customers.
February 6, 2023 (New York and Oakland, Calif.) – kate spade new york, a Tapestry Inc. (NYSE: TPR) global lifestyle brand, and thredUP (NASDAQ: TDUP), one of the largest online resale platforms for women's and kids' apparel, shoes, and accessories, today announced kate spade new york “Pre-Loved,” a resale program that allows customers to shop secondhand products directly through katespade.thredup.com and resell select fashion items – from any eligible brand – for kate spade shopping credit. “Pre-Loved” is supported by thredUP’s Resale-as-a-Service® (RaaS®), which enables brands to plug into thredUP’s proprietary operating platform and deliver scalable, customized resale experiences to its customers.
“At kate spade new york, we are on a journey to driving progress by giving our products a second life and contributing to meaningful change,” says kate spade new york CEO and Brand President, Liz Fraser. “We continue to identify ways that our brand can show up for our community and help minimize our footprint on the planet. We are thrilled to partner with thredUP, a company that shares our values, to work towards a more responsible future.”
“Pre-Loved” encourages new and existing customers to give clothing a second life. Customers in the United States can now shop pre-loved kate spade new york product directly online at katespade.thredup.com. Customers can also earn kate spade new york shopping credit for sending in gently-worn items from eligible brands. To participate, customers can generate a prepaid shipping label from katespade.thredup.com, fill any shippable box or bag with women’s and kid’s items from any brand in their closet, and ship it to thredUP for free. For items that sell on thredUP, customers receive kate spade new york shopping credit that can be used both online and in-store.
“Kate spade new york has made itself a household name by offering classic and feminine pieces designed to be timeless,” said James Reinhart, CEO of thredUP. “We are honored to power kate spade new york “Pre-Loved” through our RaaS platform and support the brand as it embraces resale. Kate Spade is one of the most popular brands in the resale market, making this an exciting opportunity for the brand to attract new and existing customers, drive revenue, and continue its journey towards its sustainability goals.”
For more information, please visit katespade.thredup.com.
About kate spade new york:
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view, and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry house of brands.
kate spade new york contact:
LaForce, katespade@laforce.nyc
About thredUP:
thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest online resale platforms for women's and kids' apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With thredUP's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. thredUP has processed over 137 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.