thredUP and TikTok Star Nava Rose Launch the Dump Fast Fashion Shop to Help Gen Z Quit Ultra Fast Fashion in 2023
New data found that more than 1 in 3 consumers want to quit shopping fast fashion this year. thredUP enlisted DIY TikToker Nava Rose to help Gen Z ensure that the biggest break up they have this Valentine’s Day is with fast fashion.
February 2, 2023 - thredUP, one of the world’s largest online resale platforms, has partnered with TikToker Nava Rose to launch The Dump Fast Fashion Shop: a trend-forward secondhand storefront to help consumers thrift for Valentine’s Day and beyond. The shop was inspired by thredUP’s Wardrobe Resolutions Survey, which found that more than 1 in 3 consumers are resolving to quit fast fashion in 2023.
Nava Rose is Quitting Ultra Fast Fashion This Year and Inspiring Her Fans to Join Her
Influencers play a role in driving fashion trends, and over the past few years there’s been increasing awareness around the impact of fast fashion on the planet. That’s why Nava Rose is resolving to forgo shopping from or partnering with ultra fast fashion brands in 2023 and hopes to inspire her fans to do the same. Together with thredUP, her Valentine’s Day shop will give shoppers a unique way to get this season’s hottest trends without the waste.
“I really believe in 2023 we have to start living more ethically. And trust, I know what it's like to feel like fast fashion is the only option when you've got a $20 budget. Been there, done that! But we (and the planet) deserve clothes that last, you know? This 2023, I'm making big changes. Together with thredUP, I'm committed to ghosting fast fashion. New fast fashion is getting zero of my coin this year!" - Nava Rose
“Gen Z’s passion for sustainability continues to be at odds with their fashion consumption habits. Our latest data shows that 2023 may be the year that this generation finally quits ultra fast fashion for good, and we are here to support them. We’re thrilled to partner with Nava Rose -- her DIY ethos, love of thrift, and fashion-forward style make her the perfect person to help our customers discover guilt-free Valentine’s Day looks to kick off those wardrobe resolutions. We hope the shop helps people say goodbye to fast fashion and hello to thrift.” - Erin Wallace, VP of Integrated Marketing, thredUP
The Dump Fast Fashion Shop
thredUP and Nava’s shop features three distinct looks that Nava herself thrifted on thredUP this year. Starting today, shoppers can thrift Nava’s style using thredUP’s What they Thrifted tool, which utilizes AI to surface hundreds of close matches from thredUP’s inventory.
1. The Date Night Special: In 2023, we’re only dressing to impress ourselves and the planet. Make Nava’s date night look yours with thrifted look-alikes.
2. The Hotties’ Night Out: Friends don’t let friends shop new. In Nava's own words, this look is all about a "hot girl baddie" aesthetic.
3. The You Do You: Hot girl walks, hot girl errands, hot girl doing whatever you want. Nava’s solo date look is 100% treat yourself, 0% waste.
Consumers are Resolving to Shop More Sustainably in 2023
thredUP’s Wardrobe Resolutions Survey conducted with GlobalData revealed many young consumers are resolving to shop more sustainably in 2023. Survey highlights include:
More than 1 in 3 consumers (36%) want to quit fast fashion this year:
71% of consumers are resolving to be less wasteful
38.2% of consumers want to shop more secondhand
Nearly ½ of Gen Z (49.1%) are resolving to shop more sustainably
Valentine’s Day date nights mean new outfits:
38.6% of Gen Z say they plan to buy a new outfit for date nights this year
More than ½ (52.7%) of Gen Z say dating makes them want to shop for new clothes
Nearly 50% (49.1%) of Gen Z say they try not to repeat date outfits
Nava’s Top Three Tips for Cultivating a Non-Toxic Closet
Mend your clothes: “Any time a button falls off or a shirt rips, it lets me change things up! We have to stop thinking that clothes should be tossed the second something bad happens. A little goes a long way to giving our stuff new life, and you don’t have to be a DIY genius to do it.”
Any time you want something new, check thrift stores first: “I gave up my staple brands like Dolls Kill because I want what I buy to align with my values, but I can still find the looks I love through thrift! Whether it's a loved brand or a trend I'm excited about, I always always check my favorites thrift stores first. Bonus: nobody will have what you're wearing. Your world gets a whole lot bigger when you aren't letting fast fashion inform your closet.”
Get creative and outfit repeat: “You know your girl loves a good statement piece. That's why I take the time to figure out how I can style an item multiple ways so I can wear it again and again. We love an outfit repeater."
Nava’s Top 10 Brands to Shop Secondhand:
About thredUP
thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest online resale platforms for women's and kids' apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With thredUP's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. thredUP has processed over 137 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.
*thredUP’s 2022-2023 Wardrobe Resolutions Survey: Third-party retail analytics firm GlobalData conducted a survey of over 2,000 American consumers in December 2022 and January 2023, asking questions about their New Year’s Resolutions and shopping behavior.