August 11th, 2026 (Oakland, CA. and New York, NY) – OLEADA, the premium accessories brand known for thoughtfully designed bags and work essentials that blend style with function, today announced a Clean Out resale program that allows customers to resell gently-worn items for OLEADA shopping credit. The program is powered by ThredUp’s Resale-as-a-Service® (RaaS®), which enables the world's leading fashion brands and retailers to deliver customizable, scalable resale experiences to their customers. OLEADA joins more than 50 other brands offering resale programs through RaaS, including J.Crew, Tommy Hilfiger, and Madewell.
"OLEADA was designed for women who need their bags to work as hard as they do, and that means designing things built to last well beyond one season. Partnering with ThredUp brings that thinking to a community that already shops with intention. If you are meeting us for the first time, welcome to the world of OLEADA WorkStyle. Made so you can handle your day and everything after it," said Tiffany Zhou, Co-Founder and Creative Director of OLEADA.
Through the new program, customers can earn OLEADA shopping credit for sending in gently-worn items. To participate, customers can generate a prepaid shipping label from oleada.thredup.com, fill any shippable box or bag with apparel, shoes, and accessories from any brand in their closet, and ship it to ThredUp for free. For items that sell on ThredUp, customers receive credit that can be used to shop new OLEADA pieces.
For more information, please visit oleada.thredup.com. To learn more about ThredUp's RaaS, visit raas.thredup.com.
About OLEADA
OLEADA is a functional luxury brand for the modern WorkStyle. Collections include convertible backpacks, crossbody bags, and travel totes, thoughtfully engineered with premium materials for women who need their bags to keep pace with a full day. NYC-based, lightweight, laptop-ready, weather-proof. Every piece is designed to move from the office to the airport and everywhere after, without asking you to carry a second bag or compromise on how you show up. OLEADA has been featured in The Wall Street Journal, Forbes, Vogue, and Business of Fashion. Move beyond business as usual.
About ThredUp
ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers enjoy ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers enjoy shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 200 million unique secondhand items from 60,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.